Master the fundamentals of Marketing with Bharathiar University

Today, marketing has become the most vital part in the world of business. Marketing is the business function that identifies needs and wants of the consumers, it defines the market and learn about the target audience and then keeping a record of all the factors decides appropriately to launch a product and services in the market to serve the customers. Any nation’s industrial capacity and society wants could only be harnessed with the help of marketing. Marketing helps in introducing such products that uplifts the standard of living of the society.

Understanding the relationship between: marketing, marketers, and marketing management 

Marketing- in simpler terms could be defined as any human activities taking place in the market that leads to exchange of potential goods to meet and to satisfy their demands. 

• Marketing involves exchange of goods from one person to another, from one market to another, produced to serve the needs of the growing consumers. 

• It means working in the market analyzing the trends, demands, and needs of the people and significantly coming up with such products or consumer-able goods for them. 

Marketer- could be defined as an individual exchanging the resource from other person by offering a valuable exchange of product.

• He/she seeks for a response from the second party in charge of either selling or buying the product.

• It’s not necessary that a marketer would only be a producer; he/she could also be a buyer as well as a seller.

• The role between the buyer and seller keeps changing depending on the needs and demands of the consumers. In some circumstance a buyer could become a seller for e.g., selling a flat to other people. However if he/she wants to purchase a flat then they could easily transform from sellers to buyers.

• There’s a huge amount of competition growing in the field of marketing and it’s the marketer’s duty to fulfill as much of the needs of end no. of consumers by coming up with multiple products.

Marketing management- this involves the process in which the exchange of goods has been successfully executed from one potential market to another. 

• Marketing management is the process of planning, executing, strategizing, systematically taking steps in reference to pricing, promotion, distribution of the product.

• The department of marketing management is responsible to look after production to distribution, to launch and feedback and response endeavored by the consumers about the associated product. 

• This also involves coming up with innovative ideas about the product with the ultimate goal of satisfying the consumers.

Marketing is a difficult field especially when there is rise in competition. It not only demands for theoretical knowledge but the passion, the flair for the field that would help the applicant to survive. It’s the basic system of every organization from promotion to distribution, or generating awareness about the company, these all are looked after marketing management team. Hence it requires qualified applicants with a good sense of craze for the field along with the high amount of dedication and respect. Organizations look for applicants who are smart, diligent in solving and tackling tough situations and who consist of a flamboyant personality. These qualities couldn’t be mastered with just a basic degree it demands for higher qualifications and applicant having a little experience would just be like cheery on the top for the employers. 

Bharathiar University Offers Distance learning MBA program in Marketing Management:

The Bharathiar University established at Coimbatore by the Government of Tamilnadu, have been awarded and recognized amongst India's best universities. This program in Marketing Management has been introduced for applicants seeking to enhance their management as well as clinical skills and apply them in future for management services.

Bharathiar University in collaboration with Jaro Education provides 2 Years distance learning MBA programs in marketing. This program is customized for working professionals, students & entrepreneurs to develop key leadership skills and other qualities.

It offers the largest set of programs and faculty in the area of Marketing. The variety of programs offered by the marketing faculty has been designed to meet the needs of both management as well as considering the needs of the market. Applicants from management background would be taught fundamental aspects of marketing management and would be trained in management practices. 

Key features of Bharathiar University are:

• Video lectures – Jaro Education provides with video lectures for common subjects in 1st year and few specializations in 2nd year, this helps the candidate to foster critical thinking and intellectual exploration ability.

• Industry speakers –provides online guest lectures by eminent corporate dignitaries that provide insight about changing needs of business & bridges gap between academics and industry requirements.

• Student placement service – Exclusive career job melas are conducted at Bharathiar University for Distance Education students. It also provides placement assistance to students.

• Study Material & Books –study material and other reference books would be provided to the students.

Bharathiar University is completely dedicated to produce astonishing marketing management managers with an enhanced horizon of knowledge, analytical ability, team building experience and critical interpersonal skills required for that particular field. For best online management programmes from Bharathiar University click here:http://bit.ly/1knMJM3