Adapt the four P’s of Marketing with Bharathiar University

Marketing revolves around customers/consumers, i.e. it starts with them and ends at them. The main aspect of marketing is first to identify the needs and wants of the customers and then produce a satisfactory product for the same purpose. The basic origin of human’s needs and wants keeps marketing alive. 

The particular terms “Needs” and “Wants” makes an individual feel discomfort unless it’s resolved with the help of a particular product. For E.g. a particular individual won’t be able to sleep comfortably with an empty stomach. Until the body and stomach is filled with food, only then he/she could peacefully sleep. It’s the marketer’s responsibility to deliver valuable product to the customer. He/she must ensure provide with a product along with an offer that fulfils the needs of the customer. 

Marketing is nothing but a set of marketing tools that the organization uses to pursue its marketing objectives with a target market. It’s the sole vehicle for creating and delivering customer value.

A noted market expert, “James Culliton”, coined the expression of marketing and described the marketing manager as a mixer of ingredients. He then further stated marketing man as a decider and an artist who mixes the ingredients, follows a recipe developed by others and with innovation and creative mind prepares his own recipe. 

The dynamics of the marketing process and the versatility of the marketing process could further be defined with the four P’s of Marketing: Product, Price, Place and Promotion.

Product: The basic marketing tool is first the product: a product in simpler terms is defined as a consumer able item or goods produced for the consumption of the consumer. The factors associated with product are the products quality, its design, distinctive variety and features, branding & packaging, warranty services, etc. 

Price: the next tool is price: which could be defined as the sum of amount of money that a consumer pays or exchange for a product. In marketing the price factor is influenced by: 

• Wholesale and Retail Rates

• Discounts,

• Allowances

• Credit terms.

The price factor decided by the marketer must be perceived with the value of the product in context with expectation and budget of the consumer. The price of the product also keeps fluctuating due to the rising competition in the market. 

Place: place refers to the distribution of the product. It stands for the location undertaken by the organization by targeting a group of audience and hence distribution of the product. This target to make the product more accessible for the consumers. This process involves identification, recruitment and linking of various middlemen and marketing facilitators so that products are efficiently supplied to the consumers.

Promotion: The last and the most important tool of marketing is the promotion. Without this a product wouldn’t be sold and the organization wouldn’t earn profit. Promotion indulges activities like to hire such applicants famously known as salesperson to promote its products to middlemen and other buyers. It also includes setting up communication and promotion programs consisting of advertising, personal selling, sales promotion, and public relations.

The four P’s of marketing is the combination of a product, its price, distribution and promotion. This is designed by marketers in such a manner that these four elements together satisfies the needs of the organization’s target market, also achieves its marketing objectives. For an individual to pursue a career in marketing the basic fundamentals must not only be by-hearted but must also master.

Marketing is a competitive field and thousands of candidates wants to establish themselves as successful marketers in order to accomplish this effective and proficient qualification is required. Choosing the best institute for learning is must!!

Bharathiar University Offers Distance learning MBA program in Marketing Management:

Bharathiar University in collaboration with Jaro Education offers with a 2 Years of distance learning MBA programs in marketing management. This program is especially customized for working professionals, students & entrepreneurs to develop key leadership skills and other qualities.

It offers the largest set of courses and faculty in the area of Marketing. The variety of courses offered by the marketing faculty has been designed to meet the needs of both management as well as considering the needs of the market. 

Key features of Bharathiar University are:

• Video lectures: - Jaro Education provides with video lectures for common subjects in 1st year and few specializations in 2nd year, this helps the candidate to foster critical thinking and intellectual exploration ability in marketing field.

• Industry speakers: -provides online guest lectures by eminent corporate dignitaries that provides with insight about the changing needs of business and bridges gap between academics and industry requirements.

• Student placement service: -Exclusive career job melas are conducted at Bharathiar University for Distance Education students. The students are also provided with guidance and counseling that helps him/her to decide their future.

• Study Material & Books: -study material and other reference books are provided to the students.

Bharathiar University is completely dedicated to produce astonishing marketing management managers with an enhanced horizon of knowledge, analytical ability, team building experience and critical interpersonal skills required for that particular field. For best online management programmes from Bharathiar University click here:
http://bit.ly/1knMJM3

Know more information about Jaro Education :

http://jaro.in/online-MBA.html

http://jaro.in/jaro-education-company-profile.html

 

 

Master the fundamentals of Marketing with Bharathiar University

Today, marketing has become the most vital part in the world of business. Marketing is the business function that identifies needs and wants of the consumers, it defines the market and learn about the target audience and then keeping a record of all the factors decides appropriately to launch a product and services in the market to serve the customers. Any nation’s industrial capacity and society wants could only be harnessed with the help of marketing. Marketing helps in introducing such products that uplifts the standard of living of the society.

Understanding the relationship between: marketing, marketers, and marketing management 

Marketing- in simpler terms could be defined as any human activities taking place in the market that leads to exchange of potential goods to meet and to satisfy their demands. 

• Marketing involves exchange of goods from one person to another, from one market to another, produced to serve the needs of the growing consumers. 

• It means working in the market analyzing the trends, demands, and needs of the people and significantly coming up with such products or consumer-able goods for them. 

Marketer- could be defined as an individual exchanging the resource from other person by offering a valuable exchange of product.

• He/she seeks for a response from the second party in charge of either selling or buying the product.

• It’s not necessary that a marketer would only be a producer; he/she could also be a buyer as well as a seller.

• The role between the buyer and seller keeps changing depending on the needs and demands of the consumers. In some circumstance a buyer could become a seller for e.g., selling a flat to other people. However if he/she wants to purchase a flat then they could easily transform from sellers to buyers.

• There’s a huge amount of competition growing in the field of marketing and it’s the marketer’s duty to fulfill as much of the needs of end no. of consumers by coming up with multiple products.

Marketing management- this involves the process in which the exchange of goods has been successfully executed from one potential market to another. 

• Marketing management is the process of planning, executing, strategizing, systematically taking steps in reference to pricing, promotion, distribution of the product.

• The department of marketing management is responsible to look after production to distribution, to launch and feedback and response endeavored by the consumers about the associated product. 

• This also involves coming up with innovative ideas about the product with the ultimate goal of satisfying the consumers.

Marketing is a difficult field especially when there is rise in competition. It not only demands for theoretical knowledge but the passion, the flair for the field that would help the applicant to survive. It’s the basic system of every organization from promotion to distribution, or generating awareness about the company, these all are looked after marketing management team. Hence it requires qualified applicants with a good sense of craze for the field along with the high amount of dedication and respect. Organizations look for applicants who are smart, diligent in solving and tackling tough situations and who consist of a flamboyant personality. These qualities couldn’t be mastered with just a basic degree it demands for higher qualifications and applicant having a little experience would just be like cheery on the top for the employers. 

Bharathiar University Offers Distance learning MBA program in Marketing Management:

The Bharathiar University established at Coimbatore by the Government of Tamilnadu, have been awarded and recognized amongst India's best universities. This program in Marketing Management has been introduced for applicants seeking to enhance their management as well as clinical skills and apply them in future for management services.

Bharathiar University in collaboration with Jaro Education provides 2 Years distance learning MBA programs in marketing. This program is customized for working professionals, students & entrepreneurs to develop key leadership skills and other qualities.

It offers the largest set of programs and faculty in the area of Marketing. The variety of programs offered by the marketing faculty has been designed to meet the needs of both management as well as considering the needs of the market. Applicants from management background would be taught fundamental aspects of marketing management and would be trained in management practices. 

Key features of Bharathiar University are:

• Video lectures – Jaro Education provides with video lectures for common subjects in 1st year and few specializations in 2nd year, this helps the candidate to foster critical thinking and intellectual exploration ability.

• Industry speakers –provides online guest lectures by eminent corporate dignitaries that provide insight about changing needs of business & bridges gap between academics and industry requirements.

• Student placement service – Exclusive career job melas are conducted at Bharathiar University for Distance Education students. It also provides placement assistance to students.

• Study Material & Books –study material and other reference books would be provided to the students.

Bharathiar University is completely dedicated to produce astonishing marketing management managers with an enhanced horizon of knowledge, analytical ability, team building experience and critical interpersonal skills required for that particular field. For best online management programmes from Bharathiar University click here:http://bit.ly/1knMJM3