Feeler the basic elements of Tourism & Hotel Industry with Bharathiar University

In tourism & hotel industry the key sector that is an essential part of it is the management of accommodation department without which it can’t be successful. As people apart from the tourist location primarily relies on the type of services they are getting from the hotel department and they seek to always demand lavishing services.

The main elements and responsibilities of accommodation department are as follows:

Housekeeping (PMS and Its Management)

The Property Management System (PMS) is a computerized system used by the hotel to manage its room revenue, room rates, reservations and room assignments, guests histories, accounting information, as well as other selected guest service and management information functions.

The PMS keeps a record of who is coming to the hotel, what they spend on when they are there, and their form of payment upon departure. 

Features include: 

• Guest’s tracker features.

• Reservations features.

• Group features.

• Guest ledger/Folio billing.

• City ledger/Direct billing.

• Night audit reporting.

• History reporting.

PMS is therefore crucial to the smooth operation in the entire hotel. 

Reservation Management: management of guest’s reservation could be easily done by two methods:

Reservation type:

• Rooms and services are sold primarily through front office and its staff for individuals.

• Rooms and services are sold primarily through sales and marketing department and given to the front office for recording and servicing for a group of people.

Delivery method:

• Global distribution systems are used by travel agents worldwide.

• Franchise toll-free numbers are the significant source of transient room reservations.

• Internet helps to maintain the accuracy of current information on Web site.

Management of Guest Services: The front office is solely held responsible for management of a variety of guest’s services.

Some of these are:

• Managing airport and other mode of transportation services.

• Parking cars.

• Managing and handling luggage of the travelers.

• Providing directions to local attractions to the travelers.

• Making restaurant reservations for travelers.

Billing to folio: 

• Making the detailed list of guest’s room charges as well as other charges authorized by the guest or legally imposed by the hotel.

• Appropriate and affordable guest charges incurred are posted to the appropriate guest’s folio.

At front desk check-in:

• Handling guest check-in by presenting guest on the desk for registration process.

• Making available of special check-in areas in context to depending upon level of service and priority of guests.

At self check-in, system should allow staff to:

• Verifying and document identification of guest to who room is rented.

• Assigning guests, whenever possible, to requested room type.

• Assure that assigned room status is clean and vacant.

• Confirm guest’s departure date, prior before issuing room keys.

• Securing acceptable form of payment from guest.

Night audit function:

• Posting appropriate room tax and tax rates to guest folio.

• Verification of accurate room status (in PMS) of all rooms.

• Posting all necessary adjustments and allowances to guest folios.

• Verification that all legitimate, non-room charges have been posted, throughout the day, to proper guest folio.

• Monitoring guest account balances.

• Balancing and reconciling front desks cash bank.

• Updating and backing up electronic data maintained by front office.

Settlement of guest’s bill:

• First starts with confirmation of guest’s identity

• Keeping a check for late faxes or messages not being delivered to the guests.

• Returning guest belongings in hotels safety deposit boxes.

• Posting any final charges to the guests.

• Facilitating copy of folio for guest’s inspection.

• Processing guest’s payment services.

• Re-booking of guest for a future stay in terms of selling opportunity.

Data Management:

• Confirmation that name on credit card matches that of individual presenting the card for payment.

• Examination of card for any signs of alteration or suspicion.

• Confirmation that card has not expired of the guests in advance.

• Comparison of signature on card with signature by guest paying with that card in order to avoid further implications.

• Documentation usually initialing by employee processing the charge.

Rooms Cleaning and Maintenance

• Providing perfectly cleaned rooms is one of the top priorities for the housekeeping department. It holds the communication role in relaying room status information to front-desk staff and room-maintenance issues to engineering and maintenance department.

Rooms Status Updates: In a hotel, room are assigned to travelers and customer only when:

• When the rooms are properly cleaned by the housekeeping department.

• It has been verified as clean by a second member of housekeeping.

• The room’s status has been successfully reported to the front desk.

About Bharathiar University:

For a successful applicant to start a career in tours and travel industry, it becomes crucial to understand all the functions and responsibilities of each element equally associated with it. Only a qualified educational institute could facilitate and fulfill such services by providing with the in-depth knowledge about the respected field. 

The Bharathiar University established at Coimbatore by the Government of Tamilnadu, offers 2 years Online MBA management program in Tourism & Hotel Management. This management program has been introduced for applicants seeking to enhance their hostility in management as well as travel industry.

Bharathiar University in collaboration with Jaro Education facilitates this management program which is customized for working professionals, students & entrepreneurs to develop key leadership skills and other qualities.

Applicants from tourism and management background would be taught all the basic aspects of hotel management industry while those coming from other background would be equally inducted and trained in management practices. 

Key features of Bharathiar University are:

• Video lectures – Jaro Education provides with video lectures for common subjects in 1st year and few specializations in 2nd year, this helps the candidate to foster critical thinking and intellectual exploration ability.

• Industry speakers –provides online guest lectures by eminent corporate dignitaries that provide insight about changing needs of business & bridges gap between academics and industry requirements.

• Student placement service – Exclusive career job melas are conducted at Bharathiar University for Distance Education students. It also provides placement assistance to students.

• Study Material & Books –study material and other reference books would be provided to the students.

Bharathiar University is dedicated to produce outstanding tourism managers and tourist operators with an enhanced horizon of knowledge, analytical ability, team building experience and critical interpersonal skills required for the particular field. For best online management programmes from Bharathiar University click here:
http://bit.ly/1knMJM3

Adapt the four P’s of Marketing with Bharathiar University

Marketing revolves around customers/consumers, i.e. it starts with them and ends at them. The main aspect of marketing is first to identify the needs and wants of the customers and then produce a satisfactory product for the same purpose. The basic origin of human’s needs and wants keeps marketing alive. 

The particular terms “Needs” and “Wants” makes an individual feel discomfort unless it’s resolved with the help of a particular product. For E.g. a particular individual won’t be able to sleep comfortably with an empty stomach. Until the body and stomach is filled with food, only then he/she could peacefully sleep. It’s the marketer’s responsibility to deliver valuable product to the customer. He/she must ensure provide with a product along with an offer that fulfils the needs of the customer. 

Marketing is nothing but a set of marketing tools that the organization uses to pursue its marketing objectives with a target market. It’s the sole vehicle for creating and delivering customer value.

A noted market expert, “James Culliton”, coined the expression of marketing and described the marketing manager as a mixer of ingredients. He then further stated marketing man as a decider and an artist who mixes the ingredients, follows a recipe developed by others and with innovation and creative mind prepares his own recipe. 

The dynamics of the marketing process and the versatility of the marketing process could further be defined with the four P’s of Marketing: Product, Price, Place and Promotion.

Product: The basic marketing tool is first the product: a product in simpler terms is defined as a consumer able item or goods produced for the consumption of the consumer. The factors associated with product are the products quality, its design, distinctive variety and features, branding & packaging, warranty services, etc. 

Price: the next tool is price: which could be defined as the sum of amount of money that a consumer pays or exchange for a product. In marketing the price factor is influenced by: 

• Wholesale and Retail Rates

• Discounts,

• Allowances

• Credit terms.

The price factor decided by the marketer must be perceived with the value of the product in context with expectation and budget of the consumer. The price of the product also keeps fluctuating due to the rising competition in the market. 

Place: place refers to the distribution of the product. It stands for the location undertaken by the organization by targeting a group of audience and hence distribution of the product. This target to make the product more accessible for the consumers. This process involves identification, recruitment and linking of various middlemen and marketing facilitators so that products are efficiently supplied to the consumers.

Promotion: The last and the most important tool of marketing is the promotion. Without this a product wouldn’t be sold and the organization wouldn’t earn profit. Promotion indulges activities like to hire such applicants famously known as salesperson to promote its products to middlemen and other buyers. It also includes setting up communication and promotion programs consisting of advertising, personal selling, sales promotion, and public relations.

The four P’s of marketing is the combination of a product, its price, distribution and promotion. This is designed by marketers in such a manner that these four elements together satisfies the needs of the organization’s target market, also achieves its marketing objectives. For an individual to pursue a career in marketing the basic fundamentals must not only be by-hearted but must also master.

Marketing is a competitive field and thousands of candidates wants to establish themselves as successful marketers in order to accomplish this effective and proficient qualification is required. Choosing the best institute for learning is must!!

Bharathiar University Offers Distance learning MBA program in Marketing Management:

Bharathiar University in collaboration with Jaro Education offers with a 2 Years of distance learning MBA programs in marketing management. This program is especially customized for working professionals, students & entrepreneurs to develop key leadership skills and other qualities.

It offers the largest set of courses and faculty in the area of Marketing. The variety of courses offered by the marketing faculty has been designed to meet the needs of both management as well as considering the needs of the market. 

Key features of Bharathiar University are:

• Video lectures: - Jaro Education provides with video lectures for common subjects in 1st year and few specializations in 2nd year, this helps the candidate to foster critical thinking and intellectual exploration ability in marketing field.

• Industry speakers: -provides online guest lectures by eminent corporate dignitaries that provides with insight about the changing needs of business and bridges gap between academics and industry requirements.

• Student placement service: -Exclusive career job melas are conducted at Bharathiar University for Distance Education students. The students are also provided with guidance and counseling that helps him/her to decide their future.

• Study Material & Books: -study material and other reference books are provided to the students.

Bharathiar University is completely dedicated to produce astonishing marketing management managers with an enhanced horizon of knowledge, analytical ability, team building experience and critical interpersonal skills required for that particular field. For best online management programmes from Bharathiar University click here:
http://bit.ly/1knMJM3

Know more information about Jaro Education :

http://jaro.in/online-MBA.html

http://jaro.in/jaro-education-company-profile.html